Responsible Gaming
Gambling Should Be Entertainment
Gambling should always be treated as a form of entertainment, not as a way to earn money or solve financial problems. The odds are designed to favour the operator over time, and losses are a real possibility. Never gamble with money you cannot afford to lose, and never chase losses in an attempt to win back what you have lost.
Age Verification
In Great Britain, the legal age to gamble is 18. William Hill and all UK-licensed operators are required by law to verify your age before you can open an account or place a bet. This includes providing proof of identity such as a passport, driving licence, or other official documentation. Gambling while underage is illegal and can lead to account closure and legal consequences.
Warning Signs of Problem Gambling
Gambling can become a problem when it begins to affect your daily life, relationships, or finances. You may want to consider seeking help if you recognise any of the following signs in yourself or someone you care about:
- Chasing losses by continuing to gamble to try to win back money you have lost
- Hiding your gambling activity from family or friends
- Lying about how much time or money you spend gambling
- Spending more money on gambling than you can afford
- Neglecting work, studies, or family responsibilities because of gambling
- Borrowing money, selling possessions, or using money meant for bills to gamble
- Feeling guilty, anxious, or depressed after gambling
- Being unable to stop or cut down despite wanting to
- Gambling to escape from stress, anxiety, or other problems
- Experiencing conflicts with loved ones over your gambling habits
Self-Help Tools
Most UK-licensed gambling operators, including William Hill, offer a range of tools to help you stay in control of your gambling. These tools are free, easy to use, and available directly in your account settings:
- Deposit limits – set a maximum amount you can deposit over a day, week, or month
- Loss limits – cap the amount you are willing to lose within a set period
- Reality checks – receive on-screen reminders of how long you have been playing
- Time-outs / cooling-off periods – temporarily block access to your account for a chosen period
- Self-exclusion – exclude yourself from gambling with a specific operator for 6 months or longer
- GAMSTOP self-exclusion – a free UK-wide service that blocks access to all UK-licensed online gambling sites at once
- Account closure – permanently close your account if you decide to stop gambling altogether
Support Organisations
If you are worried about your own gambling or that of someone close to you, the following organisations provide free, confidential help and advice. They are independent from gambling operators and exist solely to support you:
- United Kingdom: GamCare – free support, counselling, and a 24/7 helpline (0808 8020 133). Also use GamStop for free nationwide self-exclusion.
- Australia: Gambling Help Online – free 24/7 support, chat, and counselling for Australians.
- Canada: Responsible Gambling Council – prevention, education, and support resources across Canada.
- United States: National Council on Problem Gambling – helpline, screening tools, and treatment referrals.
- Germany: Bundeszentrale für gesundheitliche Aufklärung (BZgA) – www.bzga.de – offers information and help for gambling addiction.
For any other country or region not listed above, please contact your local national gambling support organisation. Most countries have a free helpline and online resources available in your local language.
Seek Help
If you or someone you know is experiencing problems with gambling, please do not hesitate to seek help. Reaching out is a sign of strength, not weakness. Help is free, confidential, and available to you right now.
Take the first step today – call GamCare on 0808 8020 133 (Great Britain) or visit GamStop to self-exclude from all UK-licensed gambling sites.